ABOUT PERSONAL BRANDING
From: The Personal Branding Phenomenon, by Peter Montoya
“You already have a Personal Brand. Everyone does.
The question is, “Is your Personal Brand what you want it to be?””
Benefits of a Personal Brand
1.
Confers “top of mind” status.
2.
Increases the authority and credence of decisions.
3.
Places you in a leadership role.
4.
Enhances prestige.
5.
Attracts.
6.
Adds perceived value to what you are selling.
7.
Earns recognition.
8.
Increases earning potential.
The Eight Laws of Personal Branding
1.
The Law of Specialization – Focus your brand on one area of achievement. A Personal Brand must engage an audience with its clarity and simplicity. Know your audience and their needs. Then, position your brand to meet those needs.
Example: Charles Schwab (Everyone’s Investment Adviser)
2.
The Law of Leadership – You must be acknowledged as one of the most knowledgeable, respected or skilled in your field.
Example: Michael Jordan (The Greatest Basketball Player Ever)
3.
The Law of Personality – A brand must be built around one’s personality in all its aspects, including flaws.
Example: Oprah Winfrey (Crusader of Women’s Empowerment)
4.
The Law of Distinctiveness - Once you have created your Personal Brand, you must express it in a unique way. Distinctiveness is usually gotten through behavior, physicality, or lifestyle.
Example: Jimmy Buffett (Margaritas for the Masses)
5.
The Law of Visibility – To be effective, your Personal Brand must be seen repeatedly.
Example: Madonna (Queen of Self-Reinvention)
6.
The Law of Unity – Your behavior behind closed doors must match your public brand. Three zones (relationships, finances, conduct).
Example: Albert Einstein (The Genius)
7.
The Law of Persistence – Once you establish your brand, give it time to grow, stick with it and ignore fads.
Example: Larry King (King of the Talk Show)
8.
The Law of Goodwill – The more you are perceived as well-intentioned or embodying valued ideals, the more influential your brand.
Example: Mother Teresa (Modern-day Saint)
